I said I was prepared to sell my Grandma in order to buy more TRX.
What followed was a savage bidding war for her and her prized lasagne recipe.
@Prince-Onscolo is the proud owner of Nana Fibs😂
4 Likes
hahaha yes 
proud owner
I hadn’t initially planned to request funding, but it’s been suggested that I outline how investment could accelerate the growth of SunGou. After some reflection, I’ve realised that with the right support, I could not only amplify $SUNGOU’s reach but also play a part in expanding TRON’s broader market presence.
This funding would help drive the sustainable growth of $SUNGOU over the next 5 years. The proposed grant would be $134,690, allocated as follows:
1. DEX Collaboration: JustMoney Integration & Co-Marketing Opportunity
As part of our ecosystem rollout, $SUNGOU is working closely with JustMoney (@fabsltsa), a leading DEX within the TRON ecosystem. We’ve already established an initial liquidity pool and plan to scale this further to meet the whitelisting threshold required to unlock co-marketing and deeper integration.
Liquidity Provision Target:
To unlock official JustMoney whitelisting and co-marketing, we aim to reach $5,000 total liquidity ($2,500 TRX + $2,500 $SUNGOU).
This will enable:
- Token & pair whitelisting on the JustMoney Explorer
- Inclusion in JustMoney’s TRON Meme Token section
- Participation in co-marketing initiatives, driving visibility and volume
Marketing Leverage:
Once whitelisted, we’ll collaborate with the JustMoney team on co-branded campaigns and cross-promotion via X, and community spaces—reinforcing $SUNGOU’s legitimacy and bringing greater volume and exposure.
Why It Matters:
This kind of DEX partnership strengthens our token’s on-chain accessibility while reinforcing the self-sustaining model of $SUNGOU.
→ Liquidity grows usage → Usage drives volume → Volume supports co-marketing → Co-marketing boosts demand → NFTs sell → Buybacks & burns power the token economy.
We see this collaboration as a core pillar in the early-stage liquidity strategy for $SUNGOU.
2. NFT Launch Marketing & Growth Engine
The upcoming $SUNGOU NFT Collection is the cornerstone of our Phase 1 roadmap. This collection is designed not only to bring accessibility and community engagement to TRON, but also to serve as the economic flywheel for the entire $SUNGOU ecosystem.
We’re requesting this funding to support a multi-pronged launch campaign that will accelerate exposure, onboard new users, and activate a self-sustaining loop of value creation for the token economy.
Here’s how the funds would be allocated:
$60,000 – X & TikTok Ad Campaign ($500/pm each for the next 5 years).
Launching targeted paid campaigns on X & TikTok to promote the NFT drops, driving $SUNGOU, TRON and APENFT visibility, engagement and buyer conversion. Ironically, cryptocurrency promotion is extremely difficult to promote in most countries without specific authorisation from finance regulatory boards, however NFTs are not.
X Ad Campaigns & Targeting:
- Promoted Posts focused on visual storytelling: animated NFT teasers, sneak peeks, and short form meme content that drives curiosity. The primary aim for these is to generate an ROI by selling 1 NFT for every $125 in ad spend (at a minimum). The breakeven for this is 8 sales per month.
- Targeting by crypto interests: We would reach users who already follow major TRON projects, meme tokens (like $PEPE, $BONK, $DOGE), DeFi platforms, NFT platforms, or NFT accounts.
- Geographic Targeting: We would target TRON’s top engagement regions (SEA, Eastern Europe, LATAM, North America). Ads would be regionalised, translated into the local language with multiple ad variations per target demographic.
- Retargeting Strategy: Anyone who engages with the ads (likes, comments, watches) goes into a custom audience list, so we can follow up with specific conversion messages like “This Month’s NFT Drop Live Now” or TRON specific messaging.
TikTok Ad Campaigns & Targeting:
- In-feed Paid Ads & Organic Content: Focusing on character-driven storytelling— short-form videos that highlight the quirky identity of SunGou, Chinese streetwear, sneak peeks of NFTs, “behind the scenes” animations, and humour.
- Targeting: Gen Z crypto-curious, pop culture enthusiasts, users with interests in NFTs, collectibles, gaming culture, anime/Asian art.
- Geographic Targeting: These are markets where crypto adoption is strong, memecoins perform well, or TRON already has notable traction. These follow the global crypto adoption index (https://www.chainalysis.com/blog/2022-global-crypto-adoption-index/).
- Southeast Asia: Philippines, Indonesia, Thailand & Vietnam (High mobile internet penetration, strong grassroots crypto activity, appetite for NFTs and DeFi).
- Nigeria + West Africa: Nigeria, Ghana & Kenya (One of the fastest-growing crypto user bases. Strong appetite for DeFi, memecoins, and mobile-first platforms).
- LATAM: Brazil, Argentina & Mexico (Rapid adoption of crypto as inflation hedge. Good markets for both NFTs and grassroots community building).
- Eastern Europe & Turkey: Turkey, Romania & Ukraine (Growing DeFi adoption, active crypto communities, strong interest in memecoin projects).
- USA & UK: (Focus on niche crypto audiences & communities; less about mass push, more about thought leadership, influencers, or web3 collabs)
A bonus to this cross-channel funnel strategy. TikTok pushes character awareness → Viewers click through to X → X provides the trust layer and ecosystem context → X retargeting closes the conversion on NFT.
$30,000 – Design & Content Production (for the next 5 years).
To truly capture attention in a crowded memecoin and NFT landscape, visual storytelling and consistent content output are essential. This funding would enable a high-quality, long-term design and content production strategy that supports $SUNGOU’s brand identity and community engagement over the next five years.
Key areas of investment include:
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Static Meme Content:
Regular production of meme content tailored for X, Telegram, TikTok and other platforms – keeping $SUNGOU culturally relevant and consistently shareable within the wider TRON meme ecosystem. -
Animated Shorts & Viral-Style Videos:
Eye-catching motion graphics and short-form animations (in the popular “Ponke” or “Pepe derivative” style), crafted specifically to drive virality and narrative building across platforms like TikTok, X, and YouTube Shorts. These will also be used for promotional content, NFT teasers, and story-driven campaigns. -
NFT Character & Accessory Design: Development of the full $SUNGOU NFT collection, including:
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Multiple themed accessory sets (Chinese streetwear, meme culture references, crypto-native symbols).
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Seasonal and limited-edition drops aligned with TRON or crypto milestones.
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Guest artist interpretations and design collaborations to keep the collection fresh and culturally diverse.
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Brand Expansion Assets: Visual assets for use in future merchandising (e.g., SunGou clothing line), event branding (e.g., KonnektCon), and promotional materials.
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Creative for Paid Campaigns: Platform-specific ad creatives (X, TikTok, Telegram Ads) that use high-impact visuals to support conversion goals for NFT minting, community growth, or staking campaigns.
$499/pm (for 5 years) + $750 setup – AI image generator.
To streamline content production and keep the $SUNGOU community consistently engaged, this funding would support a custom AI image generator integrated directly into our Telegram channel.
This bot would assist the community in creating high-quality meme assets, NFT concepts, and visual content ideas on demand, saving both time and design costs over the long term. This tool becomes an essential part of our content engine, helping $SUNGOU stay relevant, fast-moving, and visually viral across TRON social spaces.
Small campaign-based airdrops and referral contests tied to an NFT launch or campaign (e.g., “Share & Win”, “Buy an NFT, get bonus $SUNGOU”, etc.) to drive reach and early excitement. There would be a total $150 /pm equivalent to be won for 5 years.
Understanding Its Importance:
This isn’t just about selling NFTs or Streetwear. It’s about triggering the SUNGOU Growth Loop:
→ Sales generate revenue → Revenue is split between buybacks & burns → SUNGOU price increases → Price action drives community engagement & hype → More Sales → More ecosystem liquidity.
Each element of this campaign is designed to feed the loop — meaning this is not a one-off promotion but the start of a sustainable engine.
This allows us to start onboarding crypto natives and non-natives via NFTs (which are more ad-friendly on mainstream platforms), helping grow the community (and TRON) beyond its current user base.
5 Likes
It’s really a lengthy read but $60k allocation for X campaigns is quite a huge budget. I say so cause at some point with the social media push, growth isn’t supposed to be price influenced when the product outrightly just sells itself, just a random thought 
1 Like
Seem reasonable to me. After all it is 5 year allocation.
Budget Breakdown: $60,000 Over Five Years
I understand that it might seem excessive however the proposed $60,000 advertising budget is spread across five years, which equates to $12,000 per year. This breaks down further to about $1,000 per month total for social media ads, split evenly between X and TikTok (roughly $500/month on each platform).
Framing it this way shows that the monthly spend is quite moderate for a crypto/NFT project. In fact, industry guidance for NFT marketing often recommends around $500–$750 per month per campaign on major platforms.
My plan covers two platforms at $500 each, which sits at the low end of that range. Many successful crypto projects spend significantly more – it’s not uncommon to see several thousand dollars per month dedicated to social media ads.
Compared to those benchmarks, a $1k monthly budget is conservative, especially given that it’s meant to sustain a long-term growth strategy over 5 years rather than a short-lived splash. This steady allocation ensures continuous visibility and community growth without the need for sudden large expenditures. It’s a strategic, long-term investment in building brand awareness and engagement at a pace that’s financially sustainable.
Industry Benchmarks: Ad Spend, CTR, CPC, and Conversion Rates
To put my advertising plan in context, it’s helpful to compare it with industry benchmarks – both in terms of spending levels and performance metrics (CTR, CPC, CVR) on X and TikTok. This will show that the budget aligns with norms and illustrate the kind of reach and results we can expect based on known data.
Typical Crypto/NFT Ad Spend
Crypto and NFT projects often allocate substantial budgets to social media advertising. For perspective, marketing agencies quote “basic” NFT marketing campaigns at $5,000–$15,000 per month, and even mid-range campaigns can run $10k–$25k monthly.
Our $1k per month is only a fraction of that. Even DIY campaigns run by smaller projects commonly run in the hundreds or a few thousand dollars per month on social ads.
In light of these benchmarks, our plan of $1,000/month total is quite modest. It signals that the $60k request is not an extravagance but a level-headed figure that falls well within (or below) industry norms for sustained marketing in this sector. Essentially, we’re asking for a budget that many crypto projects already consider standard or even low – reinforcing that $60k over five years is a sensible ask to remain competitive in attracting and retaining an audience.
Performance Benchmarks on X and TikTok
Beyond just spend levels, it’s important to consider what we get from this spend. Industry data on Click-Through Rates (CTR), Cost Per Click (CPC), and Conversion Rates (CVR) for X and TikTok ads can help estimate our campaign’s impact in terms of reach, engagement, and conversions:
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Click-Through Rate (CTR): On X, the average CTR for ads is ~0.86%. In other words, out of 10,000 impressions (ad views), roughly 86 people will click on the ad on average. Hitting a 1% CTR on X is considered above-average performance. TikTok’s CTR benchmarks are similar – around 0.5%–1.5% is typical, with ~0.84% being an industry average for conversion-oriented campaigns. Highly engaging TikTok ads can exceed 2% CTR (considered excellent), but ~1% is a good baseline.
These figures tell us that our ads can be expected to convert a small but meaningful fraction of impressions into clicks, given effective creatives and targeting. -
Cost Per Click (CPC): X tends to have a very efficient CPC, averaging about $0.58 per click on ads. This means we pay roughly 58 cents for each user who clicks through to learn more about $SUNGOU.
TikTok’s average CPC ranges between ~$0.20 to $2.00 depending on targeting and competition. Many advertisers see TikTok clicks around the ~$1 mark in practice. For planning, we can assume roughly ~$0.50–$1.00 per click on TikTok in our niche (crypto/NFT).
These CPC numbers indicate that our $500 monthly per platform can drive a substantial number of clicks. For instance, $500 on X at ~$0.58 CPC yields ~860 clicks (500/0.58). $500 on TikTok at ~$1 CPC yields ~500 clicks. Combined, that’s on the order of 1,300+ clicks per month driven to our project’s content or NFT marketplace via paid ads. -
Conversion Rate (CVR): Conversion rate measures how many of those clicks actually perform a desired action (e.g. purchasing an NFT). Industry-wide, the average conversion rate for Twitter (X) ads is around 0.77%.
TikTok’s conversion rates vary by industry and goal; one analysis of e-commerce-focused TikTok ads shows an average CVR of ~0.46% (less than 1%) for completed purchases. However, generally 1%–3% is considered a good conversion rate on TikTok for many campaigns, and anything below 0.5% is considered poor. Given our product (NFTs) is a relatively high-friction conversion (users must decide to spend money on a digital asset), it’s prudent to use a conservative estimate around ~0.5%–1% conversion on clicks initially, improving toward 2–3% with optimisations and retargeting of interested users.
Translating these figures into expected results: With ~1,300 clicks per month (from both platforms’ $500 budgets combined), even a modest 0.5% conversion rate would yield about 6–7 conversions (NFT sales) per month. If we optimise to a 1% conversion rate, that doubles to roughly 13 sales per month.
Over a year, this could mean on the order of ~72 to 150 NFT sales annually attributable to these ad campaigns. That level of sales not only generates revenue but also represents dozens of new community members and token holders entering our ecosystem each month. Moreover, the impression volume behind those clicks is huge – to get ~1,300 clicks at ~0.8% CTR, our ads would be shown roughly 160,000+ times per month across X and TikTok. That’s well over 1.9 million impressions per year, meaning nearly 2 million exposures of the $SUNGOU brand to potential users annually via this budget.
Such reach and frequency help drive brand recognition, even among those who don’t click immediately.
Essentially, based on industry benchmarks the $500/month/platform budget is expected to deliver significant outreach (hundreds of thousands of views), steady engagement (hundreds of clicks), and a consistent stream of new NFT buyers monthly. This is a robust outcome that more than justifies the cost when viewed against the value of customer acquisition and community growth for $SUNGOU.
Self-Sustaining Economic Loop: Ads → NFT Sales → Buybacks → Token Growth
Perhaps the most compelling reason to invest in this advertising budget is that it fuels a self-sustaining economic loop for the $SUNGOU ecosystem. The funds spent on ads don’t just vanish as a marketing expense; they actively drive a cycle that replenish the treasury, boost the token’s value, and stimulate further growth. Here’s how that loop works:
1. Increased NFT Sales from Ads: The advertising on X and TikTok drives traffic to our NFT offerings, resulting in more NFT sales. Every new user that clicks an ad and buys an NFT is a direct revenue generator. As shown by the benchmark-based projections, we could be adding several to a dozen+ new NFT sales each month through paid ads. Beyond the immediate revenue, each sale also typically brings a new participant into our community (the NFT holder might become a $SUNGOU token holder or an advocate of the project).
2. Revenue Reinvestment via Buybacks and Burns: Revenue from NFT sales doesn’t just sit idle – it’s put back to work to strengthen $SUNGOU’s tokenomics. The strategy is to take the proceeds from NFT sales and use a portion of it to buy $SUNGOU tokens on the open market or then burn them. These “buyback and burn” mechanisms return value to token holders further compounding the incentive for people to invest. It creates buying pressure (from the buybacks) and reduces supply (from the burns). The goal of buyback-and-burn is to increase the value of a token by lowering its supply as income increases. In practice, many major projects have used this approach; for example, Binance uses 20% of its quarterly profits to buy back and burn BNB, directly tying platform revenue to token scarcity. By adopting a similar model (using NFT sale revenue), we create a direct feedback loop where success in the NFT marketplace translates into support for the token’s price.
4. Impact on Token Value and Demand: The buybacks inject demand into the $SUNGOU token market (we are literally creating buy orders with the NFT revenue), and the burns decrease the available supply. Basic economics of supply and demand suggest that if you lower supply while maintaining or increasing demand, prices tend to rise.
While market prices also depend on overall market conditions and sentiment, the buyback-and-burn should exert upward pressure on $SUNGOU’s price floor over time. A higher token value is beneficial for the community: early supporters see their holdings appreciate, and new investors are attracted by the positive momentum.
5. Organic Growth and Further Demand: As the token value increases due to successful buybacks and burns, it generates organic buzz and confidence in the project. Community members are more likely to hold onto $SUNGOU (or even buy more) when they see a tangible economic model supporting its value.
A rising token price and active community can create a virtuous cycle: more people hear about $SUNGOU’s success and join in, NFT collections become more sought after (since they are linked to a thriving token ecosystem), and even without ads some organic virality can take hold. Essentially, the advertising kick-starts a growth engine that eventually feeds itself. The more NFTs we sell, the more we can buy/burn tokens; the more tokens we buy/burn, the more scarcity and value for remaining tokens; a valuable token attracts more interest and buyers (for both the token and future NFT drops).
This positive feedback loop means the project’s economy could become increasingly self-sufficient. Over five years, the expectation is that paid advertising won’t need to shoulder the full burden forever – it helps reach critical mass early on, and then the strengthened community and token value drive further demand naturally.
LONG STORY SHORT
The $60,000 requested for X and TikTok advertising is not excessive at all – it’s a well-justified, data-driven investment into $SUNGOU’s growth. I’ve broken down the budget to show it’s a reasonable monthly commitment for a project of this scope, compared it against industry benchmarks to demonstrate it’s on the conservative side of normal, and – most importantly – explained how each dollar spent is leveraged to generate revenue and increase token value.
By fuelling NFT sales and then cycling that revenue back into token buybacks and burns, the advertising spend creates a self-sustaining economic loop that can amplify $SUNGOU’s value over time. This strategic approach ensures that the marketing budget doesn’t just buy temporary hype, but rather lays the foundation for lasting organic growth and a thriving token ecosystem. The ROI is not only measured in immediate sales or clicks, but in the expanding community, rising token price floor, and long-term project sustainability that this budget will help secure.
It’s a compelling proposition: an investment that pays for itself in growth, aligning the interests of the community, the market, and the project’s future. The $60k budget, spread wisely over five years, is thus a critical enabler of $SUNGOU’s success – and a prudent ask to make that success happen.
2 Likes
You should update your original post with the funding request. Not everyone is going to read all the comments. TRON DAO team may miss the funding request comment.
2 Likes
Thanks @HODL - will add this request to it🙏
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Also I would advise to keep the funding and its utilization short and precise in original post. You can also quote your comment about funding in the original post by copying the quote.
Like this
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Haha yes; I thought about that - want to keep the post itself quite concise which is why I put in the comments so I could really add context.
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That’s very true. From my experience, a marketing campaign often starts at 100k and then to keep the hype alive 20k per month.
Lot of people don’t realise the cost of web3 marketing (same for cex listings). And I’m not even talking about top KOLs who propose 100k-300k packages for a few tweets/week during a couple of months.
For projects that don’t have that kind of budget (tbh I don’t know any community project on Tron having that kind of marketing budget), it is way more complicated to get a big visibility.
So 1k per month doesn’t seem excessive at all. It’s quite the opposite.
1 Like
well presented team
let’s see how it goes
Marketing is not really that easy, it costs a lot, all the best
I get it, I’m pretty much looking at it like $60k is alot of money where I come from, for marketing, still not that much when you look at the possibilities and/or opportunities in this space tho.
That was quite a lengthy read, and I must confess I learnt some new stuffs and I’m now convinced that life is a learning process. New stuffs like; cost per click, conversion rate, etc.
But herein lies my concern now; how long do you intend to sustain marketing at this level if sales do not meet expectations?