VIIO x TRON - Natively Integrating TRON for LatAm Stablecoin Adoption
Track: Payments & DeFi (Develop stablecoin solutions, crypto payment services, and next-gen decentralized finance applications)
Prepared By: Andres Fonseca, CCO Co-founder, VIIO
Website: https://viio.me Socials: LinkedIn | https://www.instagram.com/viio.me/?hl=en
App Android: https://play.google.com/store/apps/details?id=me.viio.wallet.app&hl=en |
App iOS: VIIO App - App Store
1. Project Overview & Executive Summary
VIIO is a LatAm based neobank for individuals and businesses that enables access to multicurrency accounts based on digital assets through a mobile and web app. VIIO services include a MPC wallet to store digital assets, fiat on/off ramps in 7+ currencies, cross-border payments, remittances, blockchain transfers and spending with a digital and physical VISA Card with a 1:1 exchange rate between USDT and USD.
We are proposing a strategic partnership with TRON to natively integrate the blockchain into our platform. The Tron blockchain will be enabled for these services using USDT to drive further adoption of Tron in Latam for cross-border payments, high-yield savings, remittances and international shopping in e-commerces.
2. Team Track Record & Performance
Since launching in January 2023, VIIO has acquired more than 6k registered users, including 3k active users and 100+ corporations. This strong market fit has yielded the following milestones:
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High Volume: This has enabled us to move an average monthly volume of USD 40 million, with more than 1k transactions.
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Established Liquidity: In 2025, we enabled the transfer and payment of USD 400M+ with stablecoins like USDC and USDT.
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Rapid Growth: In January 2025, we launched our VISA card program for individuals and in January 2026 we launched our VISA Business Card, which will continue to foster adoption of stablecoins in the region.
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Tier-1 Infrastructure: We partnered with key players like VISA, Fireblocks, Bitgo, Tether, Circle and Chainalysis, as well as key exchanges like Bitso and Binance.
3. Market Usefulness & Value Proposition for TRON
By integrating TRON into the VIIO platform, the partnership aims to increase the use of TRON for daily transactions like remittances, cross-border payments, and e-commerce purchases. The native integration will specifically empower:
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VIIO’s internal treasury functions
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On-chain top-ups and withdrawals of VIIO accounts
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VISA card settlement transactions
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Over-the-counter (OTC) transactions and cross-border payment transactions for individuals and companies
By providing seamless access to a multicurrency account based on stablecoins on TRON, the partnership can contribute to greater financial inclusion in Latin America, particularly for those who are underserved by traditional financial institutions. Particularly SMEs that are starting to operate regionally.
4. Milestones & Plan of Action
We have structured our project into a 12-month development and go-to-market plan. VIIO will develop the required tech for the integration and lead the marketing and PR efforts.
Phase 1: Integration of TRON within VIIO App (Duration: 3 months)
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Update of backend services to support new Blockchain in the wallet.
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Update fireblocks configuration and automated treasury services for the new blockchain.
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Design, development, testing and deployment of user flows with new Blockchain.
Phase 2: Growth and Adoption Campaign (Duration: 9 months)
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Deploy a press campaign announcing the Tron partnership.
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Design and launch an ad social media (Meta, LinkedIn) campaign targeting international e-commerce companies.
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Produce a VIIOsfera podcast episode with a Tron representative to announce the partnership and highlight the benefits of it.
5. Key Performance Indicators (KPIs) & Future Potential
The success of the partnership will be measured by the following KPIs:
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Increase Transaction Activity: We aim to reach over 10,000 transactions on Tron within the first 12 months of the partnership.
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USDT Transaction Volume: The partnership targets an additional $50M in USDT transaction volume within the first 12 months, demonstrating increased adoption and usage of TRON Blockchain on the VIIO platform.
6. Funding Request & Budget Breakdown
We estimate a total budget of USD 100,000 to be distributed as follows:
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Tech Stack (USD 35,000): This budget will cover the development and integration costs required to incorporate Tron into the VIIO platform seamlessly. It includes updating backend services, configuring Fireblocks, and designing user flows for USDT transactions on Tron.
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Marketing Campaigns (USD 15,000): This budget will be allocated to promotional activities, including online advertising, social media campaigns, content marketing, and public relations efforts, aimed at driving user acquisition.
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Gas Fee Subsidy (USD 50,000): This budget is directly allocated to subsidize network gas fees for transactions within the partnership period. By removing this barrier to entry, we will strongly incentivize daily TRON utilization and ensure we surpass our 10,000 transaction KPI.
Revenue Model: VIIO’s generates revenue through:
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Interchange Fees: Earned directly from transactional volume through our physical and digital VISA card program.
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Transaction Fees: Applied to cross-border payments and B2B/B2C remittances.
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Spread & Conversion Fees: Generated via our fiat on/off ramps, supporting seamless exchanges between 7+ local and international currencies (COP, USD, MXN, CAD, EUR, GBP, AUD) and digital assets. By natively integrating TRON, we will significantly reduce our underlying network infrastructure costs, allowing us to capture better margins while offering highly competitive, low-cost rates to our Latin American user base.
Interested in TRON Having a Stake: We are highly open to this conversation. Given TRON DAO Ventures’ recent strategic investments in stablecoin infrastructure, we welcome discussions around equity or strategic investment structures that closely align VIIO’s long-term LatAm growth with the TRON ecosystem.
Preferred Collaboration Method: We view this as a strategic partnership that goes far beyond initial grant funding. We would like to collaborate with TRON DAO and its partners through a multi-layered approach:
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Technical & Financial Support: Utilizing the TBL grant to fund the direct integration of TRON into our Fireblocks MPC infrastructure, while utilizing the requested $50k subsidy strictly to cover user gas fees—removing friction and guaranteeing our 10,000 transaction KPI.
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Ecosystem Synergy: We want to act as the premier fiat-to-Web3 bridge for the TRON ecosystem in Latin America. We are eager to connect with other TBL builders who require reliable LatAm payment rails for their own projects.
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Co-Marketing & Education: Working directly with the TRON DAO growth teams on joint PR, B2B social media campaigns, and featuring TRON leadership on our VIIOsfera podcast to educate the LatAm market on TRON’s utility.
Conclusion
By integrating Tron into VIIO’s platform, we can provide a compelling value proposition for both individual and corporate users, further positioning Tron as a preferred Blockchain for daily transactions, international online purchases, remittances, and cross-border payments. We consider that the proposed budget is a prudent investment that will enable us to effectively integrate Tron, launch targeted marketing campaigns, and ensure a seamless user experience.