You made very important point there.
It’s very important to check and know the usecase, or utility or the problem coin or token or Nft tend to solve.
This will help avoid investing money into pump and dumb scheme.
Another important point for me is tokenomics.
When it come to roadmap. It’s an important tools that shows the project plan, mission and its Way forward
Although, Roadmaps can be compromised or deceiving!!!
Finally,. Talking about
Social media influence,
I don’t follow this
Couse some crypto projects social media accounts maybe be flooded with bots, thus resulting in deceiving social media interaction.