Project Name: CRUZO - The first multi-chain Web3 platform for NFT greeting cards, crypto gifts, and Metaverse party goods. Bringing a billion-dollar industry to Blockchain.
Project Track: NFT
Team Name: Cruzo Team
Team Member(s): 8 (4 full-time, 4 part-time)
DevPost URL: https://devpost.com/software/cruzo-first-nft-greeting-cards-marketplace
Project Goal:
Our mission is to advance the mass adaptation of NFTs through a revolutionary greeting cards and gifts marketplace.
Our main goals
Decrease competition on NFT market, so that everyone gets more profit. Cruzo combines the benefits of owning a niche platform in the NFT space for creators while serving a billion-dollar market that requires millions of on-chain transactions.
Generate New hype on greetings. Cruzo’s NFT greeting stories combine traditional greeting cards with viral video format to create a new market with the potential for secondary sales and collectable options.
Build Creators DAO. We are developing a community-driven Web3 platform based on ESG principles. Creators will shape the future of Cruzo and even choose Charitable Programs to support.
Save the environment to avoid climate change. Cruzo will move billions of greeting cards and envelopes to the digital world, reducing the deforestation required to support the paper giants currently running the greeting card industry.
Project Info:
Project website - https://cruzo.io
Project Repo: https://github.com/cruzocards/
Beta dApp - https://beta.cruzo.cards/
Pitch Deck - https://cruzo.io/docs/CRUZO-Startup-Pitch-Deck.pdf
Band book - https://cruzo.io/docs/CRUZO-Brandbook-ENG.pdf
Twitter - https://twitter.com/CruzoCards
Telegram Group - https://t.me/cruzo_cards
Discord - https://discord.com/invite/tbST9esXY2
Blog - https://cruzo.medium.com/
Project Details:
Problems we want to solve
Ownership of digital content (greeting/postcard) - If you buy and gift to a recipient a digital e-card on the Web2 website they allow you just to send it and you pay for that service. However, neither you nor the recipient owns this card. The right still belongs to that website. NFT is a solution that gives you ownership of such a postcard and you can do whatever you want with it (keep it in a collection, resell it, put it up for auction).
Utility for digital greetings - Blockchain technology provides an opportunity to add utility to cards. They can be collectible with some benefits for owners, they can be purchased or sold on a secondary market, and they can be a key to access somewhere or simply stored in your crypto wallet.
Postcards too old - If you want to be a game-changer on the market, you should provide something new. We present NFT Greeting stories for a young audience (mobile-first). This is a new hype storytelling format realized in 2D or 3D animated videos with easy sharing options in socials.
Reduce time on searching a selection - A common problem for all types of users: “I would like to send a greeting but have no time for search and selection”. AI smart event manager will solve that problem. How? Follow us for updates.
Onboarding for Crypto/NFT newbies - Greetings is a well-known and understandable product for everyone.But what if your recipient does not have a crypto wallet? It’s not a problem. With Cruzo you can gift/send greetings even if you don’t know the recipient’s wallet or if it does not exist at all.
Gifts digitization - Now you can use cryptocurrency as a gift or give a bitcoin as a holiday present in an original way. Besides you can use NFT greeting cards or even NFT Teddy bears as a gift in the Metaverse. All these are new trends that we are creating in Cruzo.
Fair price on NFT - How often do you ask yourself: “Why does this NFT cost a lot, and others nothing?”. We provide an algorithm which is calculated real NFT price based on interaction with content: likes, sharing, bookmarking, and secondary sales. This is an optional feature. Creators can switch it on/off when needed.
Boring Metaverse - Very soon Metaverse will become a place where we will spend a lot of our time: work, meetings, playing, and having fun. Most likely we will celebrate our major life events like birthdays, weddings, etc. To make it awesome we need cool digital party goods. All necessary you can buy on Cruzo Marketplace in Metaverse.
Audience Monetisation - Every Brand, Blogger or Influencer is looking for an original way how to monetize their audience. The NFT it’s an excellent opportunity to increase loyalty and sell more to followers/subscribers. NFT greetings are probably the best option because everyone loves greetings.
User engagement - The problem of existing web2 websites is weak user engagement. We provide gamification in the greetings industry (gift2earn). Probably this is the first time on the greetings market when each time when you congratulate and share greetings you can earn.
Climate change - Humans have already moved many things to Blockchain. We move greetings, postcards, and gifts. This will be your contribution to environmental protection. No more paper, colors, transportation, and less carbon footprint.
Solutions
Cruzo.Cards dApp will provide an opportunity to send/share NFT greetings in Instagram stories, TikTok, Facebook, WhatsApp, Telegram, etc. As well as:
- Secondary Market
- Collectible NFTs
- New hype - NFT Greeting stories
- Smart event planner
- Generative NFT invites
- Sharprice (Fair price on NFT)
- Crypto & NFT Gifts
- Gift2Earn rewards program
- Wallet for newbies
- Boring Metaverse shop
- Creators Studio
- Launchpad
Why Greeting Cards?
- Novelty - There are no NFT Greeting Cards or greeting card marketplaces.
- Scalability - Suitable for everyone, of any gender and age.
- On-demand - Web2 websites popularity proves the existing demand for digital greetings.
- Huge Market - Over 20 Billion Dollars are spent on greeting cards each year.
- Positive emotions Greetings cards are a fun way to express emotions.
Our users
We are targeting:
- Users (seekers) - who need greeting cards to share emotions or feelings with the recipient.
- Creators - who are looking for sustainable income on a daily basis. They can use the platform to sell more artworks realized as greeting cards.
- Brands, Bloggers, and Influencers - who are looking for ways to increase customer loyalty or sell more gift cards.
- NFT Collectors and Relessers - who are looking for something different (understandable).
Web2 users’ adoption
Approx 2 million people every day searching for greetings, e-cards, etc. We can catch their attention by providing them with new hype format NFT greetings, instead of usual e-cards. In terms of user adoption, NFT greetings are a very simple and understandable product.
For NFT newbies we will provide the following options:
- Purchase an NFT by credit card
- Gift NFT or cryptocurrency without wallet address
- Create your own NFT cards and Collections
- Gift2Earn rewards program
- Gamification for quick onboarding and adoption
- Education: What is NFT? Why NFT?
How we built it
Technological stack
Frontend: React, ethers.js, web3-react
Backend: Nest.js (REST API), ethers.js, Postgres, Pinata (IPFS)
Blockchain (smart contracts): Solidity
Indexer (WIP)
User advantages:
- Multi-chain Cruzo is a cross-blockchain platform supporting Cronos, Avalanche, Ethereum, Polygon, and others.
- Gas-free No gas fees for Creators and Buyers on selected blockchain.
- Low commission We are a low commission peer-to-peer marketplace, Creators keep 97% of every sale.
- Royalties Automatic payouts to the Creators made on secondary sales.
Market analysis
Current Greeting cards market volume - $20b dollars in 2020, based on Dataintello Agency forecast for the next 10 years it will grow up to $40b. At the same time we have a booming NFT market raised up to $25b in 2021. Our aim is to attract users from both markets mentioned above.
The global party supplies market was valued at $12b in 2019, and is projected to reach $20b by 2027, registering a CAGR of 8.8% from 2021 to 2027. Party supplies are essential items and accessories required to organize a party or event.
In 2019, the worldwide personalized gifts market was valued at about $23b. By 2026, the market size is projected to grow to an estimated $34b.
Looking at the mass digitalization of everything as well as the booming Metaverse we are forecasting demand for digital gifts and party goods.
Our competitors
Web2/Physical goods: American Greetings, Hallmark, Moonpig, Evite, Paperlesspost. American Greetings and others have a very strong position on the market, but they do not provide NFT for their customers.
Web3/Blockchain: OpenSea, Rarible, Airnfts. OpenSea is a leading marketplace for NFT, but they are for all types of content. Noone does specialize in greeting content
We are building a niche marketplace for NFT cards, crypto gifts, and party goods for Metaverse. Positioning together with Blockchain technology will give us an undeniable advantage in that market.
Project Milestones
Key metrics: Users growth, monthly active users, time spent on platform, sales volume (revenue), number of on-chain transactions (minting, selling, gifting, reselling), CAC, LTV, NPS.
2022 - Starting with the basics
Users: 10k
Revenue: $100k
Milestones: Research & Analysis, Concept definition, Beta on testnet, NFT Pass mint, MVP launch
2023 - Market innovations
Users: 50k
Revenue: $3m
Milestones: NFT Launchpad, Cruzon NFT Collection, Marketing platform, Token + IDO, DAO
2024 - Becoming a market leader
Users: 100k
Revenue: $10m
Milestones: B2B Accounts, Launchpad, Smart event planner, META connect
2025 - Global web3 platform
Users: 30-50m
Revenue: $200-300m
Milestones: AI event planner, Metaverse Shop, All countries, All languages
2026 - Cruzo succeeds as a unicorn Blockchain startup and pushes the market to a full Web3 future
Hight-level Ecosystem Roadmap
NFT Emotions Marketplace - Q4 2022 [Beta is Live]
Creators, users, collectors, and brands can meet and interact on the platform using digital content released as NFT: greetings stories, postcards, invites, avatars, gifts, and party goods for Metaverse, which are designed to give emotions to people.
NFT Launchpad - Q2 2023
It’s the next phase in our development. Our Launchpad for Emotions will provide services for creators, brands, or influencers. They can increase funds to create their own NFT collection, launch and market them.
Web3 Marketing Platform - Q3 2023
It’s a handy dashboard and toolbox for marketers, brands, influencers, and creators. You will be able to create, manage and analyze marketing campaigns in order to attract, engage or monetize your audience.
XURY Token - Q4 2023
The XURY Token is the Cruzo platform governance token and serves a wide variety of uses within the Ecosystem including voting, staking, rewards, DAO access, and more.
DAO - Q4 2023
Cruzo has always focused on involving its community at every stage, and the transparent governance mechanism is the core that brings the people together. We believe that could be released with DAO.
XURY Wallet Q2 - 2024
Your secure access to the world of crypto. Store your NFT and cryptocurrency in a safe place. Our wallet is an easy and simple self-custody crypto wallet specially designed for crypto newbies. Entering into the crypto world has never been so easy.
Creators Studio Q4 2024
We strive to unleash creativity for the Creators, explorers, and brands who further our world through NFT and Blockchain in general. Anyone can get access to the best tools, education, and community possible, to help bring creative ideas to life.
AI Event Planner Q2 - 2025
Our event planner is packed full of features that make organizing your calendar efficient, easy, pain-free, and intuitive. This feature-rich calendar platform is the best software for your community and you personally to stay connected and in the know.
Boring Metaverse Shop - Q4 2025
In our virtual store, you can buy cards, gifts, and party goods (e.g. masks, sparklers, and fireworks) for Metaverse. Digital items created by the best creators and artists from around the world will enable people to experience unforgettable emotions in the virtual world.
TRON Ecosystem Benefits
- Greetings are most people’s understandable products and they in demand. Could generate a million transactions on the TRON chain.
- NFT Greetings & Invites can be used as a marketing tool (loyalty increase and user engagement.) for brands and companies in TRON Ecosystem. NFT collections, NFTs cards, and transactions are in the TRON chain.
- NFT Greetings collections can be a new hype among celebrities, bloggers, and influencers. TRON could be a starting point for them in NFT and Crypto space through simple products like Greetings. A new source of monetization of own audience through NFT Greetings collections.
- NFT greetings can be used by TRON to attract new users into Community. For example, TRON NFT Season Greetings air-drop.
- Partnership relations with Cruzo.Cards is a potential future market leader in the web3 space in terms of sharing emotions
Gift NFT greetings or NFT postcards.
