Pancakeswap rose to fame as one of the most used DEX’s in crypto history. This was during the DeFi boom and it is still very popular within the crypto space. Lets take a look at how PancakeSwap conducts itself.
Total Visits
6.4 million per month.
46.64% Desktop
53.36% Mobile
Unlike in my Binance case study users seem to prefer mobile when it comes to using Pancakeswap but it is a very close race.
Countries:
13.41% USA
6.09% France
5.60% Russia
4.30% Turkey
3.92% Italy
While Binance CEX has no presence in the USA their main blockchain DEX is most popular among Americans. We also see the familiar Turkey and Russians.
Marketing Channels:
62.27% Direct
24.36% Organic Search
8% Referrals
3.31% Display Ads
1.85% Socials
Organic Search seems to be a clear winner with referral traffic coming in hot.
Organic Search:
87% Branded Keywords (Pancakeswap)
13% Non Branded (Usdt, swap)
Search Terms:
46% pancakeswap
12% pancake swap
1% pancake
1.01% pancakeswapv2
(BSCswap, Cake Swapm Cake Crypto, avax swap, Japanese/Russian lettering)
Most of pancake organic search is coming in from its own name keywords. We can see that some users come in from “blockchain” swap instead as well as different languages.
Referral Traffic(8%)
20.53% Coinmarketcap.com
11.37% Coingecko.com
8.16% jumptask.io
3.35% addmefast.com
2.36% layer3.xyz
Other Sources
(violetswap.com, thebittimes.com, gecko terminal, bsc scan, defilama, dextools)
We can see the more you list the more traffic you might get. Pancake gets a lot of referrals from listing sites like CMC and CG. They also have a survey/offer type of referral too.
Socials:
69.45% Twitter
18.70% Youtube
4.95% Telegram
2.59% Facebook
1.59% Vkontakte
Most of pancake swaps social traffic comes from Twitter. Youtube I feel for them is underutilized as well as Facebook.
Summary:
- Developers should be optimizing their dapps for mobile and desktop.
- USA, France, Russia, Turkey, Italy seem to love pancakes.
- Organic Search is again huge so developers should focus on SEO and ranking for keywords for their brand. Non branded ones can be things like “blockchain swap” or again different languages.
- Listings sites are huge for referral traffic in fact CoinmarketCap gets a massive amount of traffic… more than Binance. Try to get listed everywhere.
- Twitter is needed, but I would utilize Youtube and Meta. Telegram is also a great choice. Keep in mind your socials and build your audience.