This approach to author collaborations is dynamic and adaptable i.e by focusing on long-term partnerships without being limited to a particular influencer.
How will you tailor each collaboration to ensure that it resonates with the target audience? Will the promotional strategies differ based on the genre, language, or demographic of the influencer’s readership?
Yes, everything is gradual and customizable, our initial approach is that
we’re not targeting based on a certain genre or reading style, but we’re targeting certain things which is from the characteristics, age, and also who might already have a point of view on this technology, because that determines the achievement of our target market.
I really like the fact of how you are honest with your planning and I am also liking how you focus on Indonesia as you’re initial target and use English for more accessibility I am thinking it is very brilliant, but as you are targeting Indonesia does this mean you are going to localize your platform, thank you
Your approach of targeting users based on characteristics like age and their familiarity with technology rather than focusing solely on genres or reading styles is quite commendable and the demographic-based strategy could help reach early adopters more effectively and foster a user base that is not only interested in books but also open to the novel concept of blockchain-powered digital ownership. Now moving forward;
How are you planning to segment users within your target demographics? Are there specific age groups or technology-savvy segments that you believe will have a stronger initial response to Gathbook?
Not entirely I will be localizing the platform. However, in our first step, I would say yes, because it’s going to be very broad, so we’re trying to reach local targets first.
Our plan is to focus on users who are naturally more tech-savvy, starting with gen-Z (15-25 years old), who tend to embrace digital innovations like NFTs quickly.
We will also reach out to millennials (25-40 years old), who in addition to being avid readers, are also interested in the value of digital ownership and also look at its investment potential.
This way, we can connect with early adopters more effectively.
Hope this answers your questions!