Project Name: Rosper
Project Track: Web3
Team Name: GlenX
Team Member(s): 2, @anshss @rahulkathuriaaa
HackerEarth Project Link: Devpost Project
Project Goal:
Rosper aims to democratize the landscape of influencer marketing by offering an innovative platform that lowers the barriers to entry for emerging influencers, facilitating their entry into paid collaborations. This platform not only enables small brands to adopt sophisticated marketing strategies typically reserved for their larger counterparts, but it also assists established enterprises in engaging with their customer base in a more detailed and personalized manner. Additionally, Rosper leverages cutting-edge technology to streamline the matchmaking process between brands and influencers, ensuring optimal engagement with campaign goals. The platform’s advanced analytical capabilities empower users to measure impact precisely, enhancing the effectiveness of their marketing investments.
Project Value:
Rosper is envisioned as a pivotal resource for small brands and nascent influencers, serving as foundational support at the inception of their social media endeavours. It facilitates their ascent into the professional echelons of their respective niches by minimizing initial struggles and augmenting their growth phase with additional benefits. For established brands, Rosper offers a strategic avenue to expand their marketing reach without exceeding budgetary constraints, effectively broadening their influence while maintaining fiscal prudence. Moreover, Rosper’s innovative approach enables brands to transform their loyal customer base into a potent marketing force, leveraging consumer advocacy to enhance brand visibility and credibility. This dual capability of fostering both influencer and customer engagement positions Rosper uniquely in the marketplace, enhancing its value proposition to a diverse array of business clients.
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Project Website: https://rosper-bttc.vercel.app/
Project Test Instructions:
- Login using the modal in the navbar
- Create an influencer profile
- Go to Dashboard and copy out your EVM address
- Logout and sign with a different email
- Create a brand profile, enter details and complete the signup process
- Go to Campaigns on the dashboard page, create a campaign with appropriate details and escrow some tokens.
- Whitelist your influencer profile address to the campaign
- Enter an x amount of referrals that are made by influencer profile and are now visible on your Shopify dashboard.
- After the deadline of the campaign, your influencer profile will be able to claim funds
Project Details:
The operation of Rosper is elegantly straightforward. After completing the initial account setup, users are introduced to a diverse array of brands, applications, and businesses in need of promotional services. Influencers can select from these offerings, and upon making their choice, they receive a personalized discount or coupon code. This code is intended for use in the content they create for the selected company. Subsequently, the impact of this content is quantitatively assessed through engagement metrics, and influencers are compensated accordingly at the end of each month, including additional earnings from the utilization of their codes. Rosper facilitates niche development for influencers, providing a platform to either solidify their current market or venture into new ones, all while ensuring there are no barriers to entry or exit.
For businesses seeking promotion, the process is slightly more intricate initially but becomes straightforward post-setup. Companies are required to draft a contract and allocate a budget for their promotional campaigns. This budget is later disbursed to influencers based on the performance of their promotional activities. Businesses retain complete control over their promotional expenditures, with the ability to adjust their budget as needed. Rosper retains a minimal commission from the allocated budget, ensuring there are no hidden fees. This streamlined approach allows businesses to efficiently amplify their market presence while maintaining financial control.
Smart Contract links: [Link to smart contracts if applicable. Can either be on TRON/BTTC testnet or mainnet]
Project Milestones:
- Frontend (done)
- Wallet integration and profile creation (done)
- Smart contracts and their deployment on the BTTC network (done)
- Client web-app interaction with a smart contract for campaign creation, escrow, whitelisting and funds dispersal (done)
- Shopify API integration and features debugging (April 3rd week delayed)
- DMs, Chat and connection request features between brands and influencers (done)
- Responsive frontend (May 1st week)